Introduction to Logos and Branding

Introduction to Logos and Branding II

Corporate Identity: A Guide to Resources

Professional Writing
Advertising & Public Relations	Agencies
	Campaigns
	Journals and Mags
	Online Texts
	Resources
	Graduate Programs
Media Communication	Ethics
	Children
	General
Tools of the Trade	Style Guides
	Media Kits

Advertising & Public Relations
Agencies	responsebydesign.com Bates North America BBDO Worldwide Benton Foundation BSMG Worldwide--see their online clients and services Burrell Advertising--specializing in market-targeting The Chicago Portfolio School Deutsch Edelman Public Relations Worldwide Goodby, Silverstein & Partners with print and TV ads to peruse (they're responsible for Bud's Super Bowl lizard campaign) Leo Burnett Worldwide Martin Agency McCann-Erickson World Group Media Relations, Inc NW Ayer & Partners Omnicom Group Publicis Radio Savant--see representative campaigns here also Ragan TBWA/Chiat/Day Wieden & Kennedy
Notable Ad Campaigns	Cigarettes Jim's Burnt Offerings- -cigarette packs, boxes, tins, and ads The Marlboro Man, an installment in the 2002 series Present at the Creation on NPR's Morning Edition National Youth Anti-Drug Media Campaign--click on their TV ad gallery to see Super Bowl XXXVI's smoking/terrorism ads Philip Morris Advertising Archive for print, outdoor, point-of-sale, direct marketing, and some unpublished materials dating back to the early 1900s Smoke-Free Movies Truth--see their gallery of controversial anti-smoking campaigns Clothing and How We Make Our Faces An unofficial but seemingly reputable collection of Calvin Klein ads Gap's denim ads when you click "enter" on the page Levi Strauss & Co. Old Navy's Molly Sims campaign online presence United Colors of Benetton Electronics The most famous Super Bowl ad of all time – so far Food and Drink Absolut Vodka Budweiser Coca-Cola's "Live the Magic" campaign Columbian Coffee Jones Soda's collection of labels Milk, of course Perrier Pfizer on Prescription Medicine Advertising Taco Bell Ugli Tangelos--a favorite citrus fruit Historical Classic Commercials Emergence of Advertising in America: 1850-1920 World War II Posters: Powers of Persuasion Planes, Trains, and Automobiles Southwest Airlines Politics All About Political Ads, a collection of links affiliated with the Bush in 30 Seconds ad contest Election 1996 political advertisements with a QuickTime version of Eisenhower's 1952 television ad Political commercials, advertisements, and slogans including campaign songs and a list of Presidential slogans Spin, an installment in the 2002 series Present at the Creation on NPR's Morning Edition Toys, Sports, and War CreatAbiliTOYS!--advertising icons we all know and love Super Marketing--ads from comic books The United States Army and its Basic Training videographies Miscellaneous Ad*Access The Ad Council--all sorts of easy-to-navigate PSAs, historical and current, with research results too AdCritic Adfinder Adflip Advertising Age's list of 100 leading national advertisers Feature This, for all your product-placement needs Federal Consumer Information Center straight from Pueblo, Colorado The Gallery of Advertising Parody The Infomercial Index Old-Time Radio Commercials Radio Advertising Bureau Collection The University of Iowa's resources for political advertising Zawshow--over 2000 Internet ad banners
Journals and Mags	Adbusters Advertising Age AdWeek Business Wire Journal of Advertising Journal of Interactive Advertising O'Dwyer's PR Daily The Onion--increasingly, America's most credible news source PR Newswire Public Relations Division Online from USC Stay Free Magazine--competition for The Onion
Online Texts	Advertising essays on PopCultures.com (thanks to Jeff Hendricks) Baker, Adam. An Alternative to Banner Ads. Belkin, Lisa. Prime-Time Pushers. Berkebile, Newman, and Parker. The Effects of Television on a Child's Development. Biggs, Brooke Shelby. Sesame Street Meets Madison Avenue. Craig, Steve. Madison Avenue versus The Feminine Mystique: How the Advertising Industry Responded to the Onset of the Modern Women's Movement. Craig, Steve. Men's Men and Women's Women: How TV Commercials Portray Gender to Different Audiences. Craig, Steve. "Torches of Freedom": Themes of Women's Liberation in American Cigarette Advertising. Harms, John, and Douglas Kellner. Toward A Critical Theory of Advertising. Kumbier, Alana. Serious Business. Linn, Susan E. Sellouts. McQuarrie, Edward F., and David Glen Mick. Figures of Rhetoric in Advertising Language. Ruskin, Gary. Why They Whine: How Corporations Prey on Our Children. Shift in Women's Sports Advertising, a triptych look at the subject from Lewis and Clark College's Sociology and Anthropology Department. Taflinger, Richard F. Taking ADvantage.
Resources	The Center for Interactive Advertising at the University of Texas The Clio Awards The Communication Arts Network Canada's Media Awareness Network National Communication Association PartyLine--for media placement tips The PR Network Public Relations Society of America and Public Relations Student Society of America NCA and Roper Starch Worldwide survey on How Americans Communicate The One Show--annual advertising competition The University of Texas's incredibly comprehensive Advertising World VALS--Values and lifestyles questionnaire for audience-targeting
Graduate Programs	Ad School--in Miami, San Francisco, Minneapolis, Warsaw, etc Boston University The Chicago Portfolio School The Creative Circus in Atlanta Rutgers University Syracuse University University of Florida University of Georgia University of Southern California University of Texas
Media Communication
Ethics	American Advertising Federation Arent Fox Advertising Law PR Watch
Children	ABC News4Kids Channel One PBS Sponsorship Pizza Hut's Book It! Program Time for Kids Weekly Reader Yahooligans
General	Dr. Bryan Alexander's stockpile for news and resources for September 11 Communications Roundtable Voice of the Shuttle Media Studies Page
Tools of the Trade
Style Guides	· AP Style Guide · · AP Style Guide · Media Glossary - Terms of Art · Media Studies Page http://www.sric-bi.com/VALS/types.shtml
Media Kits	(Download Adobe Acrobat for some of the following.) The Ad Age Group Interactive Media Kit Canon Corporation Coca-Cola press kits DoubleClick Inc's basic press kit eBook Web's Electronic Press Kit Gap Inc (including Gap, Banana Republic, and Old Navy) The Jerusalem Post Lands' End's corporate fact sheet Lego in your choice of languages NASA's online press kits for shuttle missions Of course, the New York Apple Association New York Times online Nikebiz :: The Inside Story Popyeye's The One Show and The One Show Interactive Winners--press kits about the advertising competition Sports Illustrated Sports Illustrated for Kids The United Nation's fact sheets and press kits for Beijing +5 and World Conference Against Racism Examples of a Kit Done by a Student: International Airlines