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4/29/04


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Table of Contents

15

Persuasion

Ethics and Persuasion

Degrees of Persuasion

Mental Dialogue with the Audience

Target Audience

Types of Persuasive Speeches

Question of Fact

Persuasive Speech on a Question of Fact

Question of Value

Persuasive Speech on a Question of Value

Question of Policy

Persuasive Speech on a Question of Policy

Types of Speeches on Questions of Policy

Fact, Value, or Policy?

Fact, Value, or Policy?

Speech to Gain Passive Agreement

Specific Purposes for Speeches to Gain Passive Agreement

Speech to Gain Immediate Action

Specific Purposes for Speeches to Gain Immediate Action

Basic Issues of Policy Speeches

Need

Plan

Practicality

Organizing Speeches on Questions of Policy

Problem-Solution Order

Problem-Solution Order

Problem-Cause-Solution Order

Problem-Cause-Solution Order

Comparative Advantages Order

Comparative Advantages Order

Monroe’s Motivated Sequence

Monroe’s Motivated Sequence

Monroe’s Motivated Sequence

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Author: Lil Panettiere

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