Table of Contents
15
Persuasion
Ethics and Persuasion
Degrees of Persuasion
Mental Dialogue with the Audience
Target Audience
Types ofPersuasive Speeches
Question of Fact
Persuasive Speech on a Question of Fact
Question of Value
Persuasive Speech on aQuestion of Value
Question of Policy
Persuasive Speech on a Question of Policy
Types of Speeches on Questions of Policy
Fact, Value, or Policy?
Fact, Value, or Policy?
Speech to Gain Passive Agreement
Specific Purposes for Speeches to Gain Passive Agreement
Speech to Gain Immediate Action
Specific Purposes for Speeches to Gain Immediate Action
Basic Issues of Policy Speeches
Need
Plan
Practicality
Organizing Speeches on Questions of Policy
Problem-Solution Order
Problem-Solution Order
Problem-Cause-Solution Order
Problem-Cause-Solution Order
Comparative Advantages Order
Comparative Advantages Order
Monroe’s Motivated Sequence
Monroe’s Motivated Sequence
Monroe’s Motivated Sequence
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Author: Lil Panettiere
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