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Everyone is familiar with
the multi-million dollar marketing
mistake that General Motors created
when no one there noticed that the
name "Vega," (a popular economy car
produced by Chevrolet) translates
into Spanish as "does not go" -- an
unfortunate name for an automobile
for sale in Latin America.
Similarly, no one at Nike realized that the cool logo design on one expensive model of their jogging shoes could be offensive to Moslems worldwide. These errors were quickly corrected -- but at an incalculable loss to the prestige and business judgment of these firms. Such errors are easily avoided, yet these kinds of mistakes still hinder the efficiency of international business communications. Allow one of our experts to assess and manage the quality control of translating your business documents. How much you pay for translating services relative to the value of the translation produced is the key to your success in international business. Issues such as subtlety, nuance, and appropriateness of analogies and idioms can be crucial. Translators will typically produce the "correct" words to satisfy the need for translation, our experts will provide you with the right words, in the right place, at the right time to ensure a successful outcome. The World Training Institute provides translators and translation services in languages such as Arabic, Burmese, Chinese ( both Cantonese and Mandarin ), Dutch, French, Gaelic, German, Hindi, Hungarian, Italian, Japanese, Korean, Lithuanian, Russian, Shan, Spanish, Tagalog, Thai, and Urdu. For more information: Contact .   |