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4/29/04


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Table of Contents

16

Methods of Persuasion

Credibility

Ethos

Factors of Credibility

Competence

Character

Types of Credibility

Initial Credibility

Derived Credibility

Terminal Credibility

Tips for Enhancing Credibility

Logos

Evidence

Tips for Using Evidence

Reasoning

Four Types of Reasoning

Reasoning from Specific Instances

Guidelines for Reasoning from Specific Instances

Reasoning from Principle

Guidelines for Reasoning from Principle

Causal Reasoning

Guidelines for Causal Reasoning

Analogical Reasoning

Guidelines for Analogical Reasoning

Fallacy

Fallacies

Fallacies

Hasty Generalization

False Cause

Invalid Analogy

Red Herring

Red Herring

Ad Hominem

Ad Hominem

Either-Or

Either-Or

Bandwagon

Bandwagon

Slippery Slope

Slippery Slope

Emotional Appeals

Pathos

Tips for Generating Emotional Appeal

Using Emotional Appeal Ethically

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Author: Lil Panettiere

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