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Methods of Persuasion
Credibility
Ethos
Factors of Credibility
Competence
Character
Types of Credibility
Initial Credibility
Derived Credibility
Terminal Credibility
Tips for Enhancing Credibility
Logos
Evidence
Tips for Using Evidence
Reasoning
Four Types of Reasoning
Reasoning from Specific Instances
Guidelines for Reasoning from Specific Instances
Reasoning from Principle
Guidelines for Reasoning from Principle
Causal Reasoning
Guidelines for Causal Reasoning
Analogical Reasoning
Guidelines for Analogical Reasoning
Fallacy
Fallacies
Hasty Generalization
False Cause
Invalid Analogy
Red Herring
Ad Hominem
Either-Or
Bandwagon
Slippery Slope
Emotional Appeals
Pathos
Tips for Generating Emotional Appeal
Using Emotional Appeal Ethically
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