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Index

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Slide 1 of 46

Notes:

Slide No. Title

Title Slide

Methods of Persuasion

Credibility

Ethos

Factors of Credibility

Types of Credibility

Tips for Enhancing Credibility

Competence

Character

Establishing Credibility (video)

Logos

Evidence

Tips for Using Evidence

Using Evidence

Reasoning

Four Types of Reasoning

Reasoning from Specific Instances

Guidelines for Reasoning from Specific Instances

Reasoning from Principle

Guidelines for Reasoning from Principle

Causal Reasoning

Guidelines for Causal Reasoning

Analogical Reasoning

Fallacies

Fallacies

Hasty Generalization

False Cause

Invalid Analogy

Red Herring

Ad Hominem

Either-Or

Bandwagon

Slippery Slope

Pathos

Emotional Appeals

Tips for Generating Emotional Appeal

Tips for Generating Emotional Appeal

Using Emotional Appeal (video)

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