16

Methods of Persuasion

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Slide No. Title

• Title Slide

• Methods of Persuasion

• Credibility

• Ethos

• Factors of Credibility

• Types of Credibility

• Tips for Enhancing Credibility

• Competence

• Character

• Establishing Credibility (video)

• Logos

• Evidence

• Tips for Using Evidence

• Using Evidence

• Reasoning

• Four Types of Reasoning

• Reasoning from Specific Instances

• Guidelines for Reasoning from Specific Instances

• Reasoning from Principle

• Guidelines for Reasoning from Principle

• Causal Reasoning

• Guidelines for Causal Reasoning

• Analogical Reasoning

• Fallacies

• Fallacies

• Hasty Generalization

• False Cause

• Invalid Analogy

• Red Herring

• Ad Hominem

• Either-Or

• Bandwagon

• Slippery Slope

• Pathos

• Emotional Appeals

• Tips for Generating Emotional Appeal

• Tips for Generating Emotional Appeal

• Using Emotional Appeal (video)

• Blank